Direct Wholesale - eDMs
Direct Wholesale are a completely online electrical and plumbing wholesaler. One of their most focused marketing points is their eDMs.
Creating the headers for these eDMs provided me with a welcomed but steep learning curve.
My favourite part of these headers was coming up with engaging visuals with the usually provided headlines.
These headers were almost always under time pressure, tight turnaround times were the norm. I designed, modelled and composed these using a combination of Blender, Adobe Substance Stager and Photoshop.
Direct Wholesale - Business Card
The client was after a clever, memorable brand reminder, that their audience didn’t want to throw out.
My solution was this, a tactical business card. It has a circle in the middle of the logo, to put a pin (or similar object in), with two small holes that allows the user to trace the two most popular sizes of downlights.
The perimeter of the card can be traced for the exact cutout of a power point.
The edges feature a small ruler.
A fun little backup for electricians.
