Pie Face
- Car Feast
Pie Face got their hands on some fancy new ovens, all of the sudden they could cook up a whole lot more than the Pie’s they were known for. They came to Bellwether asking for campaign ideas to promote the new golden goodness.
“This calls for a Car Feast” was the concept that I tackled. The goal was to have a comedically unapologetic tone. All the hero images were created using a mixture of Photoshop and AI generation with DALLE 3. These were concept boards, it’s still in approval stage.
Concept, Art Direction, Typography
Pie Face - Grande Range
The previously mentioned upgraded ovens must have had more room in them, as Pie Face started work on their new 30% bigger “Grande” pies. Seen as a continuation of “Car Feast”, a “Pie of Epic Proportions” was my conceptual thought. I came up with the idea for the visuals, the copywriter crafted the headline.
Concept, Art Direction, Typography
